Celebrities Stand up Against Cancer
By Claudia Jimenez
Edited by Waverly Spratt
Edited by Waverly Spratt
On September 5th, 2014, the
Stand Up To Cancer telethon will commence. Stand up to cancer is a charity
designed to raise money over televised a event as well as online. The telethon
lasts an hour and in that hour you are invited to call in to donate money
towards funds to find a cure for cancer. In past years, Stand Up
to Cancer has pledged more than $260 million in part due to the influence of multiple celebrities. This year, big names such as Jennifer Aniston, Jon Hamm, Halle Berry, Reese
Witherspoon, Pierce Brosnan, Rob Lowe, Will Ferrell, Ben
Stiller, Eric Stonestreet, Kareem Abdul-Jabbar and Kiefer Sutherland will be taking part in the event. Celebrities have always
helped in donating to the cause as well as talking to some of the viewers that have called
in, but this year they’ll be connecting more with viewers
by phone and on Facebook from a "digital lounge",
hosted by Katie Couric. This has been dubbed “We’re Calling You”, a segment in
which donors call in to donate as well as interact more with the celebrities involved
with the telethon. Reaching out to donors via social media outlets is a
relatively new concept for this charity, but it is expected to increase the
amount of donations due to the popularity of social media sites such as
Facebook, Twitter, and Instagram. The Stand Up to Cancer special
will also include performances by Jennifer Hudson, Ariana Grande, The Who,
Common and Lupe Fiasco and Dave Matthews. Another big and exciting new change
that will occur this year for the first time is the addition of a Canadian
co-broadcast, which will raise funds that will benefit research and awareness
programs in Canada. If you’re interested in participating in the "We're
Calling You" you can sign up at werecallingyou.org.
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